MY ROLE I designed a visual identity for McKinstry’s new 5-year plan, Action for Impact. This includes a logo, overarching identity, a system of icons, and accompanying digital and physical templates.

THE PROCESS I put together mood boards, logo mockups, layouts, and graphic options to reflect the bold, future-forward messaging behind McKinstry’s Action for Impact plan. Through an iterative review and design process, I completed the final logo, icons, graphic packages, and identity guidelines.

THE RESULTS The new branding kicked off the Action for Impact campaign throughout McKinstry’s internal and external messaging – with digital and physical deliverables including promotional stickers and large-format signage.
 

COMPANY: McKinstry