MY ROLEI designed event materials for Denver Beer Fest, including a guide booklet with custom map treatments, signage, swag, and a giant prize wheel.

THE PROCESS Each route in the Beer Trail needed its own map, which I created using a combination of careful map edits and vector illustration. For this particular event, there were also some unique vendor challenges – there are only so many places that can help you make a giant prize wheel.

THE RESULTS The prize wheel vendors came through right on time, the booklets printed beautifully, and the event ended up being a lot of fun.
 

COMPANY: Visit Denver