MY ROLEI created a visual identity system for McKinstry’s Social Impact program, including logos and iconography.

PROCESSI designed a visual system around Social Impact’s three main pillars: Environment, Equity, and Community. Within those three pillars, I created logos for each initiative using color cues, designed a collection of icons, and made other graphic elements to tie each back to their respective pillars (and to each other).

RESULTSThese impactful McKinstry programs now have identities to reflect themselves as well as strengthen the overarching McKinstry brand. These visuals were then carried through to templates, shirts, and other materials as needed.
 

COMPANY: McKinstry